Pure Maida is a finely processed, versatile refined wheat flour commonly used in South Asian and bakery recipes. It produces soft, tender doughs for breads, pastries, and sweets. Conveniently packaged in a 4.4 lb bag, it stores well in a cool, dry place. Use it for making naan, parathas, cakes, and deep-fried snacks requiring light texture. Suitable for home and professional kitchens.